Years down the road, I wouldn’t be surprised one bit if there’s a 30 for 30 where the Big10 and SEC knew of each others’ deals. Felt like they were setting it up to announce together. But, they would have had to keep the schools out of it for FOIA reasons. Just the two commissioners sitting down at the country club making moves like they were chess pieces. Then TAMU screwed up their plans.
I think the SEC knew that USCLA was going to the Big10, only because of the rumor that the SEC approached USCLA about joining. At which point, both schools approached the Big10 saying ‘if you don’t take us now, we’re going to the SEC.’ The Big10, probably wanted to protect the rose bowl affiliation and tradition had to act on it. And this was all ESPNs plan to lock down big brands under their control while they were negotiating the new SEC media deal.