My guess is FOX has rights of first refusal since they are a current rights holder.I also found it interesting how he reiterated that the pro-rata clause only applies to ESPN, but that FOX’s portion of it is negotiable. So all these people who say that FOX won’t pay a cent more are full of it.
Another wild theory:
Since Fox does hold some cards. I wonder if they’ll back door to Yormark who they’re willing to pay up for. Perhaps they’ll use the Big 12 as an incubator to preserve whatever schools the Big 10 isn’t ready to add yet (ie Oregon and Washington) but may want the option of in the future. With this setup, ESPN still gets the late window they want. Fox still gets a piece of Oregon/Wash etc. and they can do it all without paying for the fat at the bottom of the PAC-12.
Just a thought. That wouldn’t be the worst thing ever for us…
Obviously, ESPN would have an interest in adding Big12 content as they could fill Thu/Fri/Sat nights with Big12 games. But they could also show ACC or SEC games during primetime. Also ESPN can always add P5 inventory to ESPN+.
But if FOX doesn't want more Big 12 inventory, that isn't necessarily bad. That opens the door for Amazon, Apple or maybe a linear Network.
IMO both the Big12 and top media value schools in Pac12 would benefit from a merger. Then let other members keep Pac 10/12 name and consolidate with MWC.
I am a big believer by 2030 there will be separate playoffs for Power, Group and FCS divisions.