Lots of NIL hate, strange hate.
Previously, the "market" was only made once, at initial recruiting. ISU's value to players is somewhere around 25-55th ranked program depending on year and the sport. The best teams get the best players in initial recruiting. We would "win" when we made a value investment which panned out.
Now, the market is more efficient, and can be made after each season. ISU's value to players is still similar. We will lose some players out of our program who now see they can join top programs and obtain top NIL$. We will also gain players who started at more modest programs, but will transfer in to ISU when ISU is a better program and can offer better NIL$.
This is better for players. Players shouldn't have to be stuck anywhere, and should be able to maximize their value if they want to. If they think their lifetime earnings, or next year's earnings (different things, and different players will optimize differently) can be maximized somewhere else, they should do it.
How many of you started a job after college, and then switched jobs two years later when a better offer came up? How many of you had a bad manager at your first job who made you feel guilty for leaving, or tried to play the one-way "loyalty" card?
what are you talking about? ISU will get the 25-55th best players available every year, just as has happened before, now it will just happen annually as opposed to once every 4 years.
ISU is what, the 50th best football school nationally, historically, and the 45th in basketball? The NIL isn't changing that. Our conference home (Big12 vs Big10) is the thing to worry about, not NIL.