Again, profit doesn't enter into NIL. The way it works is that the some mechanism exists by which players are enticed to campus with money. Whether private businesses see profits or whether the coveted recruit pans out has NOTHING to do with the equation. The "problem" is just an amplified version of the existing problem. Now, all constraints are gone. Rich and motivated donors have no need for bagmen and now no trepidation about paying giant sums of money.This absolutely sucks. But there’s a lot of fatalist overreactions in here.
This NIL thing is just starting. There’s a lot of things that’ll change over the next few years that we can do to help adjust to this change.
I don’t think schools/businesses are going to want to toss out wads of cash forever. Some of it may become very unprofitable over time. It’s destined to have pitfalls as it currently stands.
Also, couple this with new media deals which could make the B1G & SEC essentially a tier above the Pac/B12/ACC. Not only will the P2 have more money to spend on NIL, but also the preference of top recruits. It's a nexus that has the potential to relegate ISU to a level that will end fan interest.
I'd love to know, specifically how this is an overreaction.