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Peloton Ad

ArgentCy said:
Newsflash. People getting in shape are not their target audience. That would be women with high income house holds and selling them fancy houses, good looking people, etc.
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Which is what makes the commercial so stupid. They cast a woman who already looked to be in very good shape and set her on a yearlong "journey". How exactly was it life changing for her? You're either selling the bike as a means to get fit or you're selling it as a status symbol/fantasy lifestyle. Try to do both and you end up with this ad, which is rightfully getting skewered.
 
FinalFourCy said:
The ad is not offensive at all, but as you point out, does illustrate what Peloton sells.

I don’t think they’ve missed the mark too badly. Peloton has fought against being viewed as an exercise equipment company. Imo they’re embracing being a status symbol and “community” for healthy, well-off people.

Also, not many “health” brands advertise with unhealthy people imo. It’s generally inshape people using equipment or consuming things
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Makes sense, they are hella popular with the Insta influencer crowd. Maybe that's why she was documenting every second.
 
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I thought the ad was silly for two reasons. One, because the woman looked like a model at the beginning and didn't look any different a year later. Yeah, she's really changed. Two, the bike is unbelievably expensive. Sorry, can't buy a Peloton, or a pair of Lexus SUV's for Christmas.

Didn't really think about a guy buying his wife a bike. She probably wanted the bike. Big deal.

We were making fun of this ad on Thanksgiving. Not surprised it went viral.
 
Like many others, I found the ad to be kinda dumb, but not offensive in any way.

Stuff like this is why I don't watch/read the news and have very limited social media. Mostly anonymous forums is it for me. I don't have the time or patience for **** like this.
 
ISUTex said:
I thought the ad was silly for two reasons. One, because the woman looked like a model at the beginning and didn't look any different a year later. Yeah, she's really changed. Two, the bike is unbelievably expensive. Sorry, can't buy a Peloton, or a pair of Lexus SUV's for Christmas.

Didn't really think about a guy buying his wife a bike. She probably wanted the bike. Big deal.

We were making fun of this ad on Thanksgiving. Not surprised it went viral.
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found the plebe
 
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FinalFourCy said:
The ad is not offensive at all, but as you point out, does illustrate what Peloton sells.

I don’t think they’ve missed the mark too badly. Peloton has fought against being viewed as an exercise equipment company. Imo they’re embracing being a status symbol and “community” for healthy, well-off people.

Also, not many “health” brands advertise with unhealthy people imo. It’s generally inshape people using equipment or consuming things
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Yeah, I think Peloton is advertising to those who already live a relatively healthy, fit, and committed workout schedule lifestyle. Additionally, I think they view themselves as a status symbol that people can show off. If they can sell to people who don't currently live the fit and workout center lifestyle, brownie points for Peloton, but their target market are those who are already committed to the fit lifestyle.
 
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jbindm said:
I don't think that's who they're marketing to or what they're trying to sell. I don't think I've ever seen an overweight person in any of their ads. I also don't think I've ever seen an ad where the bike is crammed into a corner of the laundry room or a finished basement or attached garage. It's always perched in a goddamn solarium that's bigger than my kitchen or positioned to look out a floor to ceiling window of a city skyline. They sell fantasy, and it's not like they're the only ones doing it so it's hardly worth getting worked up over.
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If I ever paid well over two grand for an exercise bike it damned well will sit in the most prominent place in our house!
 
MartyFine said:
If you can name the product after viewing it is a successful ad.

As for the message, "you've got a year to tighten that up girl otherwise you're out the door," yeah maybe some people would find that off-putting.
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I saw it as the woman just being a fitness junkie is all.
 
Jerms said:
Oh, I don't know. Every Christmas morning, the first thing I do is look out the window to my driveway to see if there is a brand new Lexus with a giant bow on top. Hasn't happened yet, but I have my fingers crossed for this year.
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Those ads REALLY upset me. Where's the outrage?
 
dawgpound said:
My problem with this ad, and other ones like this is they are always in a HUGE house that most people can't afford, and you are trying to sell a bike that costs like 2500 not including the membership per month, and you use an actress that obviously works out before getting this bike. Not many people can relate to that situation.
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You mean an advertisement is selling a vision that isn't real? HOLD THE PHONE
 
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