New person who outranks me is not great on attention to detail. Have three times called my employee by the wrong name (I've continually corrected) and repeatedly misspell a major product line. I've already corrected them on several things so far and hadn't on that because A. surely someone else is going to point this out, right? It's a fairly big deal and noticeable. Think like Amazon management spelling "Alexa" as "Alex". They are going to give presentations about this product, someone else is going to correct this, right?!?!? B. Since I've already corrected them on several things I'm trying to watch myself in that arena.
Finally, today their direct report (who knows how to spell this product but apparently has seen it incorrectly so many times from their manager now that they are doing it) uses it incorrectly in an email that includes me and that manager and their manager........I decide welp, now it's infecting others and I must stop this. I do a reply all politely pointing out the correct spelling. Sorry coworker, I had to use you as my foil on this.
In their defense heifer is kind of a weird word...