Even with the quote there you still didn't see that his #1 goal wasn't beating Iowa.
1. Get to (and win) a bowl game 2. Beat your rivals (because unless you can you probably won't get to a bowl game) and 3. Win the Big 12 (because if you can't beat your rivals you sure as hell won't win the Big 12).
I fully understand his thought process there.
Actually he didn't differentiate which was tops there, getting to and winning a Bowl game AND beating Iowa. I took it as that is the #1 goal to do those two things. Then oh by the way winning our conference comes in a distance 3rd.