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basketball jersey redesign concept

amestoplease

amestoplease

Well-Known Member
Jan 30, 2012
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thought i'd distract myself from thinking about tomorrows game (which i'm going to) by doing a concept jersey that i've been thinking about lately. i always liked the old wordmark(s) from the 80s and think they are much more interesting than just the standard typeface they use now to spell out 'iowa state' and 'cyclones.' i changed up the old 'iowa state' wordmark a bit and tried to give it an updated flare, and plan to do the same with the 'cyclones' mark soon (could look cool on the gold jersey). any feedback is appreciated!
 

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Those are sick! I'd be all for having these as retro throw backs for select games like KU did against us in Hilton. Good work ATP!
 
I don't mind the current font because I understand what they are doing with trying to establish a 'brand/logo' that is nationally recognizable, and the lettering is a bigger part of that than its sometimes given credit for.

HOWEVER... as a fan who doesn't mind the current lettering and appreciates its intent, I'll fully admit I prefer your design and like how it's a subtle change that I'd find realistically acceptable to the powers that be, given what they are trying to do with the consistency of the new 'brand'. I think we can all agree the swirly bird era was ALL OVER THE PLACE with the colors and logos and complete lack of consistency with uniform design, which ultimately didn't help lift the ISU brand out of the obscurity its so easily relegated to. Personally, I appreciate how you combined the consistency of the modern era with the novelty of the retro lettering that came before the swirly bird era.

Helluva Job.
 
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I also really liked the KU throwback style jerseys...Michigan State also had one that just said "State" in the same lettering. Cool stuff.
 
don't get me wrong, i understand what and why they're doing what they're doing currently with the brand and, actually, i'm a fan of the current type. i just think it's a shame that some people only want uber-uniformity to the point where everything looks the exact same. of course that's kind of the point of branding but i don't think it has to be so limiting to where our wordmark can't stand alone and be recognized by someone who can't read. think of like a UCLA or something who uses a scripty 'Ucla' but it's not like every part of their brand looks like that. even in the dan mac days with the twirly cy, there was a less 'vanilla' wordmark that i thought did it's job as a stand alone mark completely removed from cy holding it.

again, i'm a fan of the simple, athletic typeface we have going on currently but the old stuff like the 80s wordmarks are still cool and has withstood the test of time if you ask me. the same can't be said about a lot of the 'trendy' sports logos from the 90s so i was just trying to imagine what could still be relevant 20 years from now, thus the subtle changes/updates to the mark.
 
Very cool and I enjoy that even though that was before my time at ISU. I just don't think we will see "retro" fonts/logos used. ISU is one of the strictest universities on trademarks and I believe the AD is intent on enforcing and building the current look.

Any exceptions to that dilutes the branding effort they have been on for the past several years.

We won't mess with the lettering look (which is a custom font for ISU) and the I-state logo. Personally I like keeping what we have for 50 years vs. changing every 2 (which is a joke) back through the 70-80's.
 
That's very cool! I've noticed that several other teams have used a cursive font like that recently, so maybe this could happen. I'm thinking Kansas, Michigan State, Wichita State, VCU, Maryland, Virginia Tech. I think some pro teams do it, too.
 
amestoplease said:
thought i'd distract myself from thinking about tomorrows game (which i'm going to) by doing a concept jersey that i've been thinking about lately. i always liked the old wordmark(s) from the 80s and think they are much more interesting than just the standard typeface they use now to spell out 'iowa state' and 'cyclones.' i changed up the old 'iowa state' wordmark a bit and tried to give it an updated flare, and plan to do the same with the 'cyclones' mark soon (could look cool on the gold jersey). any feedback is appreciated!
Click to expand...

Gross. In a good way.
 
andybernard said:
WHAT HAPPENED TO MELVIN'S BODY!!!???!!?
Click to expand...

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These would be great alternates - maybe even make them in gray.

I really like our uniforms this year. I wish we could buy them somewhere. The ones in cy's locker room are not the same style stripe and do not have Cy on the back. Those are the older style.
 
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